At PA Digital Group, we know that marketing is about people. Every strategy we develop is based on an in-depth understanding of the brand and its customers' motivations. We believe that a user cannot be forced or tricked into a relationship with a brand. Therefore, our strategies are based on the concept of Inbound Marketing, which focuses on building trust with potential customers and strong relationships with the existing ones. We want customers to think of your brand as a specialist in its field and your relationship to be deeper than a sales context.
To meet these objectives, we use state-of-the-art technologies, with only experienced specialists at the helm. We have created a unique team consisting of four agencies that provide comprehensive digital solutions in Strategy, Marketing, Creation and Performance.
You sell your products offline, so you’re worried that online marketing won’t bring you measurable results. You prefer to focus on referral networks and outdoor advertising. Rest assured – your customers are also present online! We will create an “Online to offline” strategy for you, and since we know how to address your message only to interested users, you do not have to worry about burnt budgets and unmeasurable results. We will use methods to link online activities to offline revenue, giving you precise insight into how your advertising budget is doing.
Your company provides services to businesses, and you rely on the activities of an experienced salesperson to attract new contacts. In your industry, the strongest argument is trust and relationships – how fitting! These are the values that Inbound Marketing prioritises. Don’t be afraid that digital is the domain of B2C activities. We will prepare a strategy to help you present your products to the right recipients and ensure that your brand is perceived as a trusted advisor and specialist in the industry.
The e-commerce market is growing exponentially every year, and this trend is not going to change for many more years. As demand grows, so does your competition, so you must constantly be prepared for new challenges. You are striving to meet your existing customers’ demands, but acquiring new ones is complicated and involves discounts that deplete your margins each time. Have you wondered how to attract a customer to your daily offer without necessarily tempting them with a promotion? We will help you transform the positive impressions of your existing customers into the trust of new customers. The strategy will not be based on one-off transactions but your shop’s entire customer value, thus translating into the best possible return on investment.
You primarily gain new customers through referrals. You believe that you should operate locally, so you want to reach users who are close to you. If you choose to operate online, you focus on acquiring as many leads as possible but limit yourself to telephone contact, which often proves ineffective. We will prepare a strategy for you that gains the trust of clients in the area and builds your image as a recommended specialist. With the proper targeting of adverts, the leads you generate will become valuable and translate into sales and other tangible business goals.
When launching a new brand, every penny invested matters – we understand that. We know how to help businesses grow and do not require horrendous budgets to do so. We will prepare an implementation strategy for your product or service to generate a positive image from the very beginning without burning your advertising budget. Benefit from our experience in working with big brands and avoid the mistakes of others.
Our requirements were high, but the agency proved that nothing is impossible for it! Every day we receive reliably prepared digital material from PA. The team has repeatedly proven that it works efficiently under time pressure and can complete any order on time while demonstrating great creativity.
To date, I have not worked with an agency that understood our needs in such a short time. We have been working with PA for over 4 years. During this period, the agency has demonstrated remarkable flexibility, a strategic and business-oriented approach to projects and creative solutions to meet ever-increasing expectations. The entire team’s competence and reliability give us great pleasure in recommending PA as a professional, trustworthy and versatile agency.
We have been working with Novem since November 2009. The establishment of cooperation and the decision to implement Play’s online sales programme, which is settled based on results, proved to be an effective way to reach new customers. Advertising campaigns jointly implemented with Novem brought us measurable effects in the form of acquired contact leads and orders in the online shop.